One of the tips I teach is you have to be consistent in your efforts. You can’t just do something once…or even 5 or 6 times and expect stellar results. That is just not going to cut it. You have to repeat the process over and over. Whether you are doing article marketing, PPC, or any of the other internet marketing tools for driving traffic, you have to stick to it and be consistent.

For example, I teach about article marketing-it is a great way to get traffic to your website. People will tell me that it isn’t working, that they aren’t getting any traffic. So I ask them how many articles have they written and posted and they might tell me ten. That is just not enough.

Same with videos. Say you want to use YouTube-another great place to generate traffic-you can’t expect to have your first video bring you millions of hits, subscribers and lots of bucks! You have to keep at it.

Over time you will build up traffic. That slower build up of traffic will pay huge dividends down the road.

Over course, the way you build up traffic is through your content. For example, if you are making videos-does what you teach in the video work? If you are promoting a workout routine, are you demonstrating results? If you do, then people will follow your videos and share them.

One of the beauties about videos is that, again, if the content is good-either it works, is funny, controversial, it solves a problem-they can easily go viral. Reports and articles can, too…but lots of people really love to watch videos…and will do that right away rather than reading a report…especially if it is recommended by a friend.

Arnel Ricafranca is an expert at YouTube marketing…he has a series of exercise videos…he really wants his videos to go viral because he figures that then friends are working out together. His goal is to create a community of people with a common goal…to help keep each other motivated.

Now, Arnel doesn’t make money from the viewing of the videos on YouTube…but he has created a product…and that is what the videos are based upon. In his case, he built a specific workout routine. He demonstrates some of the exercises in his YouTube videos of course, and he has other products and services that he offers to people for a fee.

So the pattern here is to video tape yourself going through a process…exercising, learning a new software, creating a quilt, whatever your niche is…then you release the video to YouTube. You then create another video, either showing the progress you are making or teaching a new step, and you release that video. You keep doing that over and over…making it interesting…and you will gain a following.

By consistently using YouTube as one of your internet marketing tools to drive traffic to your website, not only have you created your YouTube following– you have also created a video product! You can even add additional components to it to make it a bigger and better product, like Arnel’s vision of the community…or maybe it is an ebook with more detailed instructions on quilting patterns or showing close up details on different stitches, for example.