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Our 3 step design process

By definition, process means a series of actions or steps taken in order to achieve a particular end.

At Chase Design, our design process, used to help focus on solutions to your branding and marketing challenges, is quite simple: Listen. Plan. Execute.

This is the formula for Creating Success for our clients!

Chase Design - Our 3 Step Design Process

1. Listen.

At the beginning of a potential collaboration, it’s very important to carefully listen to the client in order to add value to the consultation, manage expectations, determine the scope of the project and set proper timelines and milestones, all of which will eventually be documented in a “creative brief.”

Here are a few questions that we would typically ask in this part of the process:

  • Who is your target audience (how will we communicate with them)?
  • What are the client’s goals?
  • How do you want the user to feel?
  • What are the main calls of action?
  • What kind of timeline is involved (are there any critical dates)?

2. Plan.

Once the creative brief is created, it will be used as a general plan, to help guide and inform all principal stakeholders. During the “Plan” part of the creative process, Chase Design makes sure to properly set up the project (conveying to the client what content and assets are needed and efficiently organizing them once received), do adequate research and sufficiently brainstorm enough so that a definitive creative direction is determined before actual work is started.

3. Execute.

Utilizing our attention to detail, design expertise and project management skills, we “Execute” the plan. From first round compositions of a logo design, to the launching of a new website, we take great care in our craftsmanship. Not only do we artistically use our design skills to create something beautiful, but we analytically stay organized, making sure to review and confirm applicable specifications and maintain our high standards of quality control every step of the way.