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Web Marketing Services
You have designed a beautiful logo, established a fantastic brand and now have an engaging website that converts leads and sales. Now the final piece of the equation is to drive relevant and high quality traffic. However there isn’t one channel of traffic that fits every company’s goal. That’s exactly why Chase Design offers a broad range of online marketing services that provide effective results and help our clients to grow year over year. Now that your website is complete and your brand is fresh it’s time to get the word out with our online marketing solutions.
Please read through the landscape of services that we offer and reach out to discuss the best marketing mix for your business offering.
PPC (Pay Per Click Management)
Adwords and Bing Ads are the fastest way to drive traffic and show an online presence for your business. PPC is based on a cost per click bidding system offered by search engines that allows business owners to control how much they are willing to pay for traffic for specific keywords.
The ease of entry into a market and transparency in the value of the traffic are the biggest factors that drive businesses towards this marketing channel. There are also many channels to take advantage of with Pay Per Click marketing including Google, Bing, Yahoo, Youtube and more.
To learn more about this marketing channel contact us for a free consultation.
SEO (Search Engine Optimization)
If you are looking to create a long-term brand presence for your business, search engine optimization and content marketing is a necessity. SEO focuses on improving traffic by increasing the organic rankings in the search engines. These are the listings on a search engine that are not listed as “sponsored” and they are ranked by a complex algorithm including factors like trust, authority and relevance to a keyword. These listings represent the majority of online search traffic and estimates are that the first position garners 33% of entire traffic for a given search.
Todays SEO climate allows businesses to use many different methods to gain a presence in organic rankings. Our process includes proven techniques beginning with implementation of vital tracking tools to monitor how the search engines view your site. Next we focus on complete keyword research and technical optimization of your site. Finally content marketing, distribution and outreach are conducted in order to ensure that your site becomes an important part of the information ecosystem in your industry. While it is true that good SEO requires significant effort we have been told that our process helps companies understand their audience in a complete way and we know that it provides the highest long term ROI of any online marketing channel.
Video Marketing:
If you have a visual product or service there are huge opportunities in video marketing through YouTube. This allows for pre-rolling videos, overlay ads and has great engagement through your visual media. This is a perfect way to promote your new motion graphics project or video piece to your exact audience.
Remarketing:
It takes customers an average of 7-9 touches to convert a sale. This is why every site should be using Remarketing. This allows businesses to recapture past visitors that didn’t convert the first time. We do this by targeting them with ads specific to a page that they have visited on your site.
Remarketing to the customers who are already aware of your brand and familiar with your offer builds brand trust and keeps your benefits and features top of mind with your audience. Remarketing allows businesses to create offers for past visitors to complete abandoned shopping carts, increase brand reach and move customers further down the sales funnel. It is a great way to increase the performance of your website by better serving your past visitors.
Social Media Advertising:
Chase Design offers social media profile setup, integration, optimization and advertising. Here are a few stats that demonstrate why this channel has become such a huge talking point in our marketing meetings.
- 47% of Americans said that Facebook has the greatest impact of their purchase decisions according to Nielsen data.
- Twitter now has over 270 million users and 37% of those users buy from brands that they follow.
- 3 in 10 SMB’s don’t even have a brand account.
- Google + is a driving force in Google’s local ranking algorithm and
- Local searches lead 50% of mobile searchers to visit a storefront on THE SAME DAY according to Google.
If you haven’t claimed and integrated your profiles in order to build a social presence you’re brand is falling behind the curve. People are increasingly trusting social for their buying decisions and businesses are utilizing it to raise awareness for their brands and to provide customers with an additional communication method. Contact us for a effective social strategy that will add value to your online marketing campaigns.
While it can be difficult to organically build a following, we have experience building these communities through a mix of advertising and content generation. Social media channels are an amazing way to increase the multiple touch points and the advertising solutions they offer will make it easy to build a community around your brand, be it B2B or B2C.
Contact Us For a Free Web Marketing Consultation!
"At Chase Design, our design process, used to help focus on solutions to your branding and marketing challenges, is quite simple: Listen. Plan. Execute.
This is the formula for Creating Success for our clients!"
- Chris Chase
Chase Design successfully helps our clients reach their full potential in the following areas.
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