The AIGA San Diego Y Design Conference is an annual design conference hosted by AIGA San Diego. Bringing together nationally renowned industry thinkers, innovators and creators for two days of inspiration, this year’s “Y23” took place on May 5–6, 2018 at the Joan B. Kroc Institute for Peace and Justice on the beautiful campus of […]
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Posts Tagged ‘branding’
Chase Design Process: Part 2 of 3: Plan
The Chase Design process consists of 3 parts, the first of which is to “Listen.” Step 2 in our 3 part design process is to “Plan”. Once the creative brief is created, it will be used as a general plan, to help guide and inform all principal stakeholders. During the “Plan” part of the creative […]
Read MoreChase Design Process: Part 1 of 3: Listen
Step 1 in our 3 part design process is to “Listen.” “I Like to Listen. I Have Learned a Great Deal from Listening Carefully.” – Ernest Hemingway At the beginning of a potential collaboration, it’s very important to carefully listen to the client in order to add value to the consultation, manage expectations, determine the scope […]
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Good Branding Starts with a Good Logo
Branding – how a company’s or organization’s audience perceives them is directly tied to their logo. As you can see from our work, we’ve had the pleasure of creating a diverse portfolio of logos. One in particular, for Palomar Health, not only led to a re-branding campaign by Chase Design, but also to being awarded […]
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