Before
After
Transchem Inc., a world-class chemical supplier, came to us with a website that lacked clarity in how it guided visitors through their story and offerings. The homepage emphasized values, but the placement left their objectives—driving traffic to the “Why Transchem” and “Products” pages—underrepresented. The design also lacked strong visual assets, which can be especially challenging in the chemical industry where abstract concepts are difficult to capture with traditional photography or stock imagery.
We designed a modern WordPress website that elevated Transchem’s digital presence with a fresh, professional look. Leveraging the power of MidJourney AI, we created custom imagery to bring abstract chemical concepts to life in ways that stock photos or traditional photoshoots couldn’t achieve. This gave the website a unique and innovative edge while staying true to the brand’s credibility and expertise.
The redesigned website features a clearer, more intentional pathway, ensuring users quickly understand who Transchem is and what they offer. The result is a website that not only strengthens their authority as a global supplier but also improves usability and drives customers where they need to go.
That’s what we call a Stronger Compound for Business.