Most businesses understand the value of having a website. What many don’t realize is that a poorly designed, outdated, or underperforming site isn’t just neutral — it’s actively costing them money. While some say, “we can’t afford a high-end website,” at Chase Design we say, “you can’t afford not to.”
A bad website doesn’t just look unprofessional. It drives potential customers away, weakens your credibility, and creates friction in ways that directly impact your bottom line. In fact, studies show that 88% of users won’t return to a site after a bad experience, and even one frustrating visit can be enough to lose a lead forever.
At Chase Design, we’ve seen firsthand how a subpar website quietly bleeds opportunities. In this post, we’ll break down the hidden costs of a bad website — and why investing in a professional redesign often pays for itself many times over.
1. Lost Leads and Missed Opportunities
Your website is often the first (and sometimes only) interaction a potential customer has with your brand. If it’s slow, confusing, or looks outdated, visitors will bounce before you ever get their contact information. That’s a lead — and potential revenue — gone forever. A high-performing website makes it easy for visitors to find information, request quotes, and convert into paying customers.
Project: Transchem Website Redesign
Designed a WordPress website for Transchem Inc., a world-class chemical supplier.
2. Damaged Brand Trust
Trust is everything online. Visitors are subconsciously judging your credibility based on your site’s design, speed, and professionalism.
According to Stanford’s Web Credibility Project, 75% of users admit to making judgments about a company’s credibility based solely on its website design. If your site doesn’t look trustworthy, visitors won’t risk giving you their business.
Project: Barona Resort & Casino Website Redesign
Designed a beautiful WordPress website for Barona Resort & Casino. The unveiling of the new Barona website marks an exhilarating milestone in our collaborative journey!
Before & After
Swipe Left & Right to See!
3. Lower Search Engine Rankings
Search engines like Google reward websites that are fast, mobile-friendly, and user-focused. Bad websites typically fail in these areas, leading to poor rankings and fewer opportunities for customers to find you organically.
An outdated website is essentially invisible to potential customers searching online. Without ongoing technical and content improvements, your competitors will outrank you — and reap the clicks you’re missing.
4. Lost Revenue from Poor Conversions
A beautiful, well-structured site is designed to convert visitors into customers. A bad one lets money slip through the cracks. Without clear calls to action, intuitive navigation, and a seamless checkout or contact process, you’re essentially turning away people who were ready to buy.
Project: Junk King’s Pricing Estimator
Designed and developed the Pricing Estimator, an innovative, user-friendly tool that swiftly estimates removal costs based on items and location with instant quotes. With the launch of this new tool, Junk King has seen an increase of 1,200% in conversion rate and surge in revenue.
5. Falling Behind Your Competitors
While you’re struggling with a clunky website, your competitors are investing in digital experiences that delight customers. The result? They capture market share that could have been yours. A professional website keeps you competitive and positions your business as the better choice.
Project: Junk King Website Redesign
Impressed by the Pricing Estimator’s impact, they entrusted us with their next project—a comprehensive redesign of their entire website.
6. Opportunity Cost of Doing Nothing
One of the biggest hidden costs of a bad website is the lost growth potential. Every month you delay improving your site, you’re losing:
- Leads that could have converted
- Customers who could have chosen you
- Search rankings you could have gained
- Revenue you’ll never recover
Many businesses put off redesigning their site because of the upfront investment. But the cost of inaction is often far greater.
Ready to Stop Losing Leads and Start Growing?
Your website isn’t just a digital brochure — it’s your most powerful sales tool. A poorly performing site can quietly drain your business of leads, credibility, and revenue. Investing in a professional redesign with Chase Design ensures your website works for you, not against you, and delivers measurable returns.
Contact us today to see how a strategic redesign can transform your website into your best-performing asset.