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Good Branding Starts with a Good Logo

Posted on: July 7th, 2014 by Aaron Nabus

Branding – how a company’s or organization’s audience perceives them is directly tied to their logo.

As you can see from our work, we’ve had the pleasure of creating a diverse portfolio of logos.

One in particular, for Palomar Health, not only led to a re-branding campaign by Chase Design, but also to being awarded first place in the category of “Best Logo Creation and Brand Identity for 2012 in San Diego” at the Health Care Communicator Awards.

hcc-award-2012When you visit the new Palomar Medical Center, and the other Palomar Health facilities, the well thought out execution of their logo is quite evident. The creative direction of signage, interior posters, flyers, email templates, patient booklets – have all been influenced by the redesigned logo.

As Saul Bass, creator of many logos for various companies such as AT&T, Continental Airlines and Lawry’s Foods (to name a few), once said, “Design is thinking made visual.”

At Chase Design, we think…everyday.

From the emotive meaning of the color(s), to the kerning of the letters – everything about our logo creating process has a purpose.

If you would like for us to create a logo for you, please contact us today.

ChrisChaseDesign.com I Creating Success!