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Posts Tagged ‘logos’

Chase Design Process: Part 2 of 3: Plan

Posted on: February 9th, 2016 by Aaron Nabus

The Chase Design process consists of 3 parts, the first of which is to “Listen.” Step 2 in our 3 part design process is to “Plan”. Once the creative brief is created, it will be used as a general plan, to help guide and inform all principal stakeholders. During the “Plan” part of the creative […]

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Chase Design Process: Part 1 of 3: Listen

Posted on: February 2nd, 2016 by Chase Design

Step 1 in our 3 part design process is to “Listen.” “I Like to Listen. I Have Learned a Great Deal from Listening Carefully.” – Ernest Hemingway At the beginning of a potential collaboration, it’s very important to carefully listen to the client in order to add value to the consultation, manage expectations, determine the scope […]

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The Meaning of Color

Posted on: October 22nd, 2014 by Aaron Nabus

As we transition from Summer to Fall, one can’t help but notice the change in color. Look outside at the leaves and foliage. Go to your local farmer’s market and check out the new fall season produce. Open up the latest fashion magazines that are using the latest fall color palettes. Why is color so […]

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The Importance of Value-Based Logo Design

Posted on: July 10th, 2014 by Aaron Nabus

In our last post, “Good Branding Starts with a Good Logo,” we discussed the importance of a well designed logo. But what about the importance of having the right team in place to create that logo? Such a team would have a “value-based” approach that creates and fosters a synergistic relationship with a client. This […]

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Good Branding Starts with a Good Logo

Posted on: July 7th, 2014 by Aaron Nabus

Branding – how a company’s or organization’s audience perceives them is directly tied to their logo. As you can see from our work, we’ve had the pleasure of creating a diverse portfolio of logos. One in particular, for Palomar Health, not only led to a re-branding campaign by Chase Design, but also to being awarded […]

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