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The Importance of Value-Based Logo Design

Posted on: July 10th, 2014 by Aaron Nabus

In our last post, “Good Branding Starts with a Good Logo,” we discussed the importance of a well designed logo.

But what about the importance of having the right team in place to create that logo?

Such a team would have a “value-based” approach that creates and fosters a synergistic relationship with a client. This increased degree of collaboration, maximizes not only the quality of the final logo design, but the efficiency of the overall design process as well.

An agency that is properly geared to provide intrinsic value for a client should have the following in abundance:

Confidence and Honesty – From the initial consultation, to the actual start of the design phase of a logo, confidence to understand a client’s business and audience, confidence to come up with a plan for a creative solution and, most importantly, confidence to be honest – especially when setting expectations – are all essential to making sure that the design of a new logo starts off on the right note.

Intelligent DesignPaul Rand, designer of many famous corporate logos such as IBM, Westinghouse, UPS and ABC, once said “Copy, art and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.”

From the initial brainstorming, research and pencil comps, to the fine tuning of the kerning and other vector objects of a logo on the computer, every step of the process, every element of a logo should have a purpose. Since a logo is an image that embodies the brand of an organization and must be easily recognizable and usable in any format, making sure that the practical and aesthetic qualities of a logo have a harmonious marriage is paramount to creating a successful logo. This takes experience, talent and attention to detail.

Passion for Customer Service and Project Management – The importance of having people that actually care about the well being of a client and making sure that all expectations are being met on time, is the glue that holds everything together. Good customer service perpetuates the relationship between an agency and a client, possibly leading to more collaborations in the future.

At Chase Design, we exemplify all of these characteristics and strive to perfect them everyday. Contact us today to experience how we can bring value to your logo design project!

ChrisChaseDesign.com I Creating Success!