The Chase Design process consists of 3 parts, the first of which is to “Listen.”
Step 2 in our 3 part design process is to “Plan”.
Once the creative brief is created, it will be used as a general plan, to help guide and inform all principal stakeholders. During the “Plan” part of the creative process, Chase Design makes sure to properly set up the project (conveying to the client what content and assets are needed and efficiently organizing them once received), do adequate research and sufficiently brainstorm enough so that a definitive creative direction is determined before actual work is started.
See the entire Chase Design 3 step design process here.