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Posts Tagged ‘branding’

Design as an Entrepreneur (with Chris Chase) | AIGA San Diego Y Conference 2018

Posted on: July 31st, 2018 by Aaron Nabus

The AIGA San Diego Y Design Conference is an annual design conference hosted by AIGA San Diego. Bringing together nationally renowned industry thinkers, innovators and creators for two days of inspiration, this year’s “Y23” took place on May 5–6, 2018 at the Joan B. Kroc Institute for Peace and Justice on the beautiful campus of […]

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Chase Design Process: Part 2 of 3: Plan

Posted on: February 9th, 2016 by Aaron Nabus

The Chase Design process consists of 3 parts, the first of which is to “Listen.” Step 2 in our 3 part design process is to “Plan”. Once the creative brief is created, it will be used as a general plan, to help guide and inform all principal stakeholders. During the “Plan” part of the creative […]

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Chase Design Process: Part 1 of 3: Listen

Posted on: February 2nd, 2016 by Chase Design

Step 1 in our 3 part design process is to “Listen.” “I Like to Listen. I Have Learned a Great Deal from Listening Carefully.” – Ernest Hemingway At the beginning of a potential collaboration, it’s very important to carefully listen to the client in order to add value to the consultation, manage expectations, determine the scope […]

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The Meaning of Color

Posted on: October 22nd, 2014 by Aaron Nabus

As we transition from Summer to Fall, one can’t help but notice the change in color. Look outside at the leaves and foliage. Go to your local farmer’s market and check out the new fall season produce. Open up the latest fashion magazines that are using the latest fall color palettes. Why is color so […]

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Good Branding Starts with a Good Logo

Posted on: July 7th, 2014 by Aaron Nabus

Branding – how a company’s or organization’s audience perceives them is directly tied to their logo. As you can see from our work, we’ve had the pleasure of creating a diverse portfolio of logos. One in particular, for Palomar Health, not only led to a re-branding campaign by Chase Design, but also to being awarded […]

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