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Digital Marketing

Does Your Brand Have a Voice?

You have a brand. But does it have a voice? Does it know who it should speak to, how it should sound, and when, where and how often it should be heard? This is what an effective marketing mix should achieve, and the experts at Chase Design can help make your brand sing with a consistent look, feel and tone designed to cut through the noise and move your audience to applause.

From scaling authoritative content that dominates search results, to meeting your bottom line with effective paid ad campaigns, our team is able to execute a full-scale marketing plan. Get strategic and tactical solutions to fit your purpose, style and budget.

Web Marketing Services

Boost Rankings, Drive Traffic.

PPC (Pay Per Click Management)

Adwords and Bing Ads provide the quickest way to drive traffic and establish your online presence. PPC uses a cost-per-click model, allowing business owners to control spending by bidding on specific keywords.

With transparent value and quick entry, PPC is ideal for businesses aiming for fast results. Channels include Google, Bing, Yahoo, YouTube, and more, offering multiple avenues to maximize your reach.

SEO (Search Engine Optimization)

At Chase Design, our SEO process starts with tracking tools, comprehensive keyword research, and technical optimization. We then focus on content marketing, distribution, and outreach to make your site a key player in your industry’s information ecosystem. Our approach delivers the highest ROI for long-term growth. Learn more about our approach here.

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Step 1: Technical Site Optimization

Step 1: Technical Site Optimization

A technically optimized site ensures that search engines can index it properly. Our full optimization process ensure websites are launched and ready to be efficiently indexed and served on the search engines that drive your bottom line. See the technical optimization best practices here.

  • Proper content architecture
  • Structured data markup and Schema
  • Robots.txt, XML sitemaps, and .htaccess
  • Speed optimization
  • Clean HTML & PHP code
  • Reduced duplicate content
  • Image and mobile optimization
  • 301 redirects, 404 error resolution, and SSL setup
  • Internal linking signals

Step 2: On-Page Optimization

Step 2: On-Page Optimization

Relevance and authority are key to ranking. Learn what about the SEO best practices that we implement into every website below.

  • Meta Titles & Descriptions
  • H1, H2, H3 tags
  • Img Alt Attributes
  • Internal & outbound links
  • User Friendly URL’s
  • Responsive and mobile friendly page design
  • Strong Calls-to-Action

Step 3: Content Creation and Distribution

Step 3: Content Creation and Distribution

Whether you need content creation or distribution strategies to move support your SEO efforts, we can help feed the search engines with the fuel that makes websites rank. Learn more about what our plan for you might include:

  • 90 day content calendar
  • Relevant Organic landing pages
  • Customer resources and guides
  • Product and Category content
  • Blog posts
  • Long form evergreen content
  • Infographics for link building outreach
  • Guest posting content for link building outreach
  • Social media content for distribution

We use outreach to secure backlinks and build your domain authority.

Step 4: Reporting

Step 4: Reporting

We provide in depth analysis of three levels of business KPI’s including business KPI’s such as conversions or revenue, marketing KPI’s such as site traffic and predictive KPI’s such as current rankings.

We utilize a set of tools that may include:

  • Rank tracking
  • Google analytics
  • Crazy Egg
  • Visual Website Optimizer
  • Majestic
  • SEMrush
  • and more!

If you are looking for a team that will take your business to the next level of success, get in touch with us at Chase Design and start moving the marketing flywheel today!

Amplify Your Reach

Power Your Website Behind the Scenes.

Video Marketing

If your product or service thrives on visual engagement, YouTube offers massive opportunities. From pre-roll ads to overlays, video marketing is a highly effective way to engage with your audience. It’s an ideal platform to showcase motion graphics, product demos, or new video campaigns.

Remarketing

It takes 7-9 interactions to convert a customer, making remarketing a must-have. By targeting previous site visitors with tailored ads, you can increase conversions, recapture abandoned carts, and build brand trust. Keep your brand top of mind by reconnecting with visitors and guiding them further along the sales funnel.

Social Media Advertising

We offer complete social media solutions, from profile setup to optimization and advertising. Social platforms are key drivers in purchase decisions:

Build your social presence and connect with your audience through targeted content and ads. Whether B2B or B2C, social media can help expand your brand’s reach and create deeper engagement.

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Crafting the Digital Age

Words That Drive Action in a Digital World.

Copywriting

Content is king in the world of marketing and communications. Simply put, don’t waste good creative on bad copy unless you want a mediocre instrumental. Let us craft relevant, valuable and engaging content that stirs emotion in your audience and leads them to action. Our copywriting experts have decades of experience marrying words to images to bring out the best in your brand.

Digital Strategies

While print isn’t dead (yet), to be competitive in today’s market place, you will need sound digital strategies to maximize your reach.
Chase Design can help pinpoint your sales, customer and/or social outreach goals and create contextual and SEO (search engine optimization) friendly content for web sites and mobile devices that will help you stand out.

Let’s face it – the mobile phone and tablet are the new TVs. We’ll make sure you stay relevant on them so you don’t end up being like a dusty old vinyl record at the weekend yard sale.

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We are a full-service San Diego Branding & Digital Marketing Company based in Carlsbad, CA.

Let’s work together!