The Chase Design process consists of 3 parts, the first of which is to “Listen.” Step 2 in our 3 part design process is to “Plan”. Once the creative brief is created, it will be used as a general plan, to help guide and inform all principal stakeholders. During the “Plan” part of the creative […]
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Posts Tagged ‘logos’
Chase Design Process: Part 1 of 3: Listen
Step 1 in our 3 part design process is to “Listen.” “I Like to Listen. I Have Learned a Great Deal from Listening Carefully.” – Ernest Hemingway At the beginning of a potential collaboration, it’s very important to carefully listen to the client in order to add value to the consultation, manage expectations, determine the scope […]
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The Importance of Value-Based Logo Design
In our last post, “Good Branding Starts with a Good Logo,” we discussed the importance of a well designed logo. But what about the importance of having the right team in place to create that logo? Such a team would have a “value-based” approach that creates and fosters a synergistic relationship with a client. This […]
Read MoreGood Branding Starts with a Good Logo
Branding – how a company’s or organization’s audience perceives them is directly tied to their logo. As you can see from our work, we’ve had the pleasure of creating a diverse portfolio of logos. One in particular, for Palomar Health, not only led to a re-branding campaign by Chase Design, but also to being awarded […]
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