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Embracing the Power of AI: How Chase Design Is Adapting to New Tools

Posted on: June 8th, 2023 by Chase Design
ai graphic creation in web design

We have a new intern in the house!

In the ever-evolving landscape of the design industry, Chase Design has been quick to adapt and ride the waves of the AI revolution. Recognizing the importance of staying at the forefront of innovation, our company embarked on an exciting journey of exploration, testing various tools to enhance our creative process. Among these discoveries, we encountered the incredible MidJourney—an invaluable addition that has revolutionized our approach to image creation.

With MidJourney on board, it’s as if we’ve welcomed an enthusiastic intern into our team, ready to lend a helping hand with creative tasks such as photography and moodboarding. This powerful collaboration has empowered us to achieve unparalleled levels of efficiency and precision, raising the standards for design excellence.

The trial

The initial implementation of MidJourney found its perfect use case with Transchem Inc., a leading provider of high-quality chemical products. This particular project presented an ideal opportunity to utilize the power of AI, as capturing imagery for certain chemical-related concepts can be challenging to find on existing stock image platforms or through photoshoots.

MidJourney Generated Images
MidJourney Generated Images
Web page designed using assorted MidJourney images
Web page designed using assorted MidJourney images

Pushing the boundaries

Integrating new tools into our creative process at Chase Design has been nothing short of transformative. The ability to generate custom, high-quality imagery that perfectly aligns with the specific content we aim to create has revolutionized our approach and delivered quality results.

Our journey is far from over. We remain committed to pushing the boundaries of our creative standards in the realm of branding and web design.

Work with us as we continue to embrace the power creativity and leverage new tools to shape the future of the design industry. The future is here, and we are ready to embrace it.