Chase Design - specializing in web and print design


Celebrating 10 Years of Award Winning Magazine Design

Since it’s inception in 2005, Chase Design has had the privilege of working with Palomar Health’s marketing team on The HealthSource magazine, a Health News and Education Resource for the Inland North San Diego County community in southern California.

Published three times a year, and taking about a month to complete, it is a testament to the high levels of creative direction, design, customer service and project management that are needed to successfully complete a project of this magnitude – as evidenced by the magazine continually winning annual Health Care Communicators of San Diego awards in the category of “Publications, Collateral and Design – Magazines (External).”

Chase Design HCC AwardsAs the Chase Design team embarks on designing the last issue of 2014, while celebrating the last 10 years of designing The HealthSource magazine, here is to 10 more years of creating success!

If you have a magazine, white paper or large multi-page project that you would like to take to the next level, contact Chase Design today! I Creating Success!

The Importance of Value-Based Logo Design

In our last post, “Good Branding Starts with a Good Logo,” we discussed the importance of a well designed logo.

But what about the importance of having the right team in place to create that logo?

Such a team would have a “value-based” approach that creates and fosters a synergistic relationship with a client. This increased degree of collaboration, maximizes not only the quality of the final logo design, but the efficiency of the overall design process as well.

An agency that is properly geared to provide intrinsic value for a client should have the following in abundance:

Confidence and Honesty – From the initial consultation, to the actual start of the design phase of a logo, confidence to understand a client’s business and audience, confidence to come up with a plan for a creative solution and, most importantly, confidence to be honest – especially when setting expectations – are all essential to making sure that the design of a new logo starts off on the right note.

Intelligent DesignPaul Rand, designer of many famous corporate logos such as IBM, Westinghouse, UPS and ABC, once said “Copy, art and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.”

From the initial brainstorming, research and pencil comps, to the fine tuning of the kerning and other vector objects of a logo on the computer, every step of the process, every element of a logo should have a purpose. Since a logo is an image that embodies the brand of an organization and must be easily recognizable and usable in any format, making sure that the practical and aesthetic qualities of a logo have a harmonious marriage is paramount to creating a successful logo. This takes experience, talent and attention to detail.

Passion for Customer Service and Project Management – The importance of having people that actually care about the well being of a client and making sure that all expectations are being met on time, is the glue that holds everything together. Good customer service perpetuates the relationship between an agency and a client, possibly leading to more collaborations in the future.

At Chase Design, we exemplify all of these characteristics and strive to perfect them everyday. Contact us today to experience how we can bring value to your logo design project! I Creating Success!

Good Branding Starts with a Good Logo

Branding – how a company’s or organization’s audience perceives them is directly tied to their logo.

As you can see from our work, we’ve had the pleasure of creating a diverse portfolio of logos.

One in particular, for Palomar Health, not only led to a re-branding campaign by Chase Design, but also to being awarded first place in the category of “Best Logo Creation and Brand Identity for 2012 in San Diego” at the Health Care Communicator Awards.

hcc-award-2012When you visit the new Palomar Medical Center, and the other Palomar Health facilities, the well thought out execution of their logo is quite evident. The creative direction of signage, interior posters, flyers, email templates, patient booklets – have all been influenced by the redesigned logo.

As Saul Bass, creator of many logos for various companies such as AT&T, Continental Airlines and Lawry’s Foods (to name a few), once said, “Design is thinking made visual.”

At Chase Design, we think…everyday.

From the emotive meaning of the color(s), to the kerning of the letters – everything about our logo creating process has a purpose.

If you would like for us to create a logo for you, please contact us today. I Creating Success!

The 6th Annual Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society

The Chase Design team is excited to be working with the folks over at The Nation’s Triathlon.

The 6th Annual Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society will take place Sunday, September 11, 2011 in the nation’s capital, Washington, DC.  It features a course that winds through Washington, DC’s monument corridor in the shadow of the nation’s best known memorials and national treasures.  This International Distance triathlon, sanctioned by the USAT, includes a 1.5k swim in the Potomac River, 40k bike course through DC, and a 10k run through Washington, DC’s historical landmarks with a spectacular finish!

The Leukemia & Lymphoma Society (LLS) funds research to  help find better treatments and cures for blood cancer.  Over its 60 year  history, LLS has contributed to the discovery of innovative treatments for  blood cancers, many of which are used to treat a wide variety of other cancers  and diseases.  To learn more about LLS, or to donate, visit

The Nation’s Triathlon is more than just a race, it is a weekend full of events for athletes, spectators and volunteers. As race day approaches, additional information (like swim waves and the athlete guide) will be posted here.

Please note, athletes must be 18 or over to participate as required by Washington, DC.

Date: Sunday, September 11, 2011

Time: 6:30 AM

Venue: Washington, DC

Address: West Potomac Park

Register Today!

Kaiser Permanente Los Angeles Triathlon Presented by Herbalife

The Chase Design team is excited to be working with the folks over at Pacific Sports on the Los Angeles Triathlon.

Recognized as one of the top destination triathlons in the country, the Kaiser Permanente Los Angeles Triathlon Presented by Herbalife celebrates it’s 12th Anniversary.  The point-point course from Venice Beach to downtown Los Angeles at L.A. Live gives you the opportunity to explore the scenic and historic Los Angeles.

Register Today!